Product Marketing Specialist

We are looking for a dedicated Product Marketing Specialist to enhance user awareness and adoption of our diverse range of plugins and services. The role involves designing and implementing effective marketing campaigns to improve engagement and utilization. The successful candidate will work on refining existing initiatives based on data insights and explore new actions to meet broader business objectives.

Responsibilities:

• Design and execute marketing campaigns to boost user awareness and adoption of various plugins and services, focusing on internal banner advertisements.
• Work with service providers to optimize and facilitate their use of internal advertising capacities, ensuring advertising services within the platform are beneficial through credit allocations and improved engagement points.
• Define and implement marketing automation rules and manage the distribution of targeted messages via the platform’s communication channels (push notifications, messaging systems, SMS).
• Coordinate a consistent PR process with a specified content calendar and timeline for various service providers.
• Create and oversee regular content aimed at informing and educating users about different service types and plugins, distributing this content through internal and external channels.
• Identify and execute new initiatives aligned with overarching traffic and user engagement goals.
• Analyze and evaluate the mentioned activities, securing continuous improvement.
• Assist with the distribution of traffic and editorial tasks across different lists (such as standout listings, banners, and general listings).
• Potential involvement in business development activities or organizing hackathons.

• Experience in executing and optimizing social media and digital marketing campaigns.
• Experience in campaign budget management.
• Experience in producing visual and video content through collaboration with content creators, aligned with campaign objectives.
• Proven ability to work effectively with product teams.
• Strong analytical skills and the ability to interpret data and make informed, data-driven decisions.
• Technical background or programming experience, particularly with Python, is a plus.

• Flexible working hours.
• A dynamic working environment with a culture that is open, innovative and performance oriented.
• Supplementary health insurance.
• Various on-site entertainments.
• Competitive salary package.